Turkey’s renowned company Nigella World has announced a $10 million investment in Bangladesh’s agriculture sector as a part of their move to promote organic and safe food.
Fatih EKE, the company’s Group Chairman, on Tuesday shared the information at a press conference held at the Pan Pacific Sonargaon Hotel in Dhaka.
During the event, a memorandum of understanding (MoU) was signed between Nigella World and Happy Haat Ltd.
The agreement was formalised by Fatih EKE and Managing Director of Happy Haat, Lt Col (Retd) Ahmed Rehanul Bari Chowdhury.
Other notable attendees included Secretary General of the D-8 Chamber of Commerce & Industry Ashraful Haq Chowdhury, Nigella World’s Adviser Laura Acar, and CEO of Happy Haat Ahmed Ehsanul Bari Chowdhury.
Speaking at the event, Fatih EKE emphasised that Nigella World exports green and safe food products to 62 countries.
The company, known for its natural health products derived from black seed (Nigella), has gained a global reputation for its reliable and high-quality offerings, ranging from herbal supplements and oils to skincare and food items.
“Bangladesh is a promising country for trade and business, with its young and dynamic population,” Fatih EKE stated.
“We are making our first investment of $10 million, and we plan to invest more in the future. We seek policy support from the government and a secure business environment to grow our ventures here.”
He also mentioned that Nigella World is prepared to offer technology support for Bangladesh’s agriculture sector and has plans to establish universities to train individuals in this field.
Lt Col (Retd) Ahmed Rehanul highlighted that the collaboration between Nigella World and Happy Haat Ltd will focus on market promotion, sales, and international expansion.
“This is a milestone for us. We are committed to providing high-quality organic and safe products, including spices and supplements. With a network of 1,200 contracted farmers in Bangladesh, we are confident this partnership will boost the agriculture sector,” he said.
Ashraful Haq emphasised the importance of strengthening economic, social, and business ties between the two Muslim-majority nations, both active members of the D-8 Countries.
He noted that Turkey is already a major trading partner of Bangladesh, with current trade standing at $1 billion, and a goal to increase this to $3 billion in the near future.
Bd-Pratidin English/ Afsar Munna
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