Bashundhara Shuvosangho held a guidance-oriented discussion on “Tangail’s GI Products: Potential and Global Presentation” on Tuesday, showcasing the district’s four Geographical Indication (GI) products — Porabari Chamcham, Tangail handloom sarees, Jamurki Sandesh, and Madhupur pineapple.
The event, hosted at the Shuvosangho office in Ward 11 near the Water Tank Mor of Tangail Municipality, aimed to raise awareness of the products’ heritage and potential in international markets.
Speakers emphasised that GI products are not only symbols of a district’s heritage but also play a crucial role in shaping Bangladesh’s brand image globally. They lauded the efforts of youth platforms like Bashundhara Shuvosangho for promoting these products internationally.
Md Nasir Uddin, director of Tangail Chamber of Commerce and Industry, vice-president of Tangail Press Club, and general secretary of Bashundhara Shuvosangho Tangail, served as the chief guest. Special guests included Maulana Md Masudur Rahman, vice-president, Al Amin, joint secretary, Meherub Islam Rumon, organisational secretary, Al Amin, finance secretary, and Arafat Islam, social welfare secretary.
During the discussion, speakers highlighted the historical importance, production process, marketing, and export potential of each GI product:
Tangail handloom sarees represent Bangladesh’s weaving heritage and require renewed government and private support for revival.
Porabari Chamcham, a traditional sweet, could become a national brand item if marketed effectively with quality assurance.
Madhupur pineapples are already exported abroad, and ensuring formalin-free production could enhance their reputation.
Jamurki Sandesh, recently recognised as a GI product, has the potential to elevate Tangail’s sweet-making culture to new heights.
Speakers called for maintaining quality, expanding international marketing, and strengthening brand image to ensure these GI products gain wider recognition globally.
Bd-pratidin English/TR
