FIFA and Netflix have announced a groundbreaking deal to broadcast the 2027 and 2031 Women’s World Cup tournaments in the United States, marking the first time Netflix will air an entire FIFA competition. The agreement, confirmed by FIFA on Friday (California local time), ensures that U.S. fans can watch every match live, with coverage extending to Puerto Rico. The broadcast will include dual-language telecasts in English and Spanish, reports Reuters.
FIFA President Gianni Infantino praised Netflix’s commitment to growing women’s football, stating, “As a marquee brand and FIFA’s long-term partner, Netflix is pivotal in bringing the excitement of women’s football to a multi-million audience ahead of both tournaments, increasing their global appeal.”
The 2027 Women's World Cup, which will be hosted in Brazil from June 24 to July 25, will be the first to be held in South America. The host country for the 2031 edition is yet to be determined. In addition to live coverage, Netflix will produce documentary series in the build-up to both tournaments.
This deal marks a significant move as Netflix continues to expand its sports portfolio. The streaming service recently attracted over 100 million viewers for the Mike Tyson vs. Jake Paul boxing match and is set to broadcast two live NFL games on Christmas Day.
FIFA's decision to sell broadcast rights for the women’s tournament separately from the men’s tournament this year led to tense negotiations, but the 2023 edition ultimately saw record viewership, with 12 million viewers tuning in to the BBC One broadcast of the final match between England and Spain.
Bd-pratidin English/ Jisan
