Superstar singer and global sensation Atif Aslam has announced an exciting new venture in his storied career: a music programme titled *Borderless World*.
Sharing the news with his millions of followers on Instagram, Aslam introduced the initiative as a transformative platform designed for music lovers and creators worldwide.
Alongside the programme’s logo, he wrote, “*Borderless World* is more than just a music show. It’s a platform to bring together artists, sounds, and stories from around the globe.”
The ‘Doori’ singer, Atif Aslam, revealed that *Borderless World* is his way of "giving back to the industry and to all of you, who have been my biggest support through every step of this journey."
He further shared his excitement, saying, “Get ready for brand new music, epic music videos, that will bring a fresh wave to the music scene. I can’t wait for you all to experience this with me!”
During a YouTube live session, which saw overwhelming traffic causing occasional freezes, Aslam opened up about the inspiration behind the project. He explained that *Borderless World* has been in the works for over a year, born out of his desire to return to his roots and create something deeply personal. The programme, which will serve as both a show and a platform, promises a mix of original music, iconic covers, and unforgettable collaborations, all set against breathtaking global backdrops.
Atif Aslam shared more insight into his new project, Borderless World, reflecting on his journey and the inspiration behind the initiative. “When I did my first album, and then my second and third, I moved into playback singing and didn’t get the time to focus on my music anymore. I’m not complaining but God didn’t lend me that time. Now that I’ve found it, I want to produce something of my own. This was the perfect moment to bring Borderless World to life,” he said.
Fans can look forward to a series of approximately 10 songs, accompanied by music videos filmed in stunning locations worldwide. The first release will feature a song shot in New Zealand. Interestingly, none of the content has been filmed in Pakistan, as Aslam made a conscious decision to showcase landscapes with broader, global appeal.
“All the places we’ve shot in hold a lot of significance; so many Western artists have shot their videos there,” Aslam explained. He teased that Borderless World would blend the nostalgia of
his earlier work with fresh, innovative sounds. “I think somewhere you’ll be able to hear the old Atif Aslam,” he hinted.
(Source: Dawn)
BD-Pratidin English/Mazdud
