Bashundhara Toiletries Limited, a concern of Bashundhara Group, has officially unveiled its logo on Wednesday.
The logo-unveiling ceremony was held at Bashundhara Industrial Headquarters at Bashundhara Residential Area in the capital.
On June 25, the country’s largest business conglomerate launched toiletries venture to increase local brand presence in the growing market of fast-moving consumer goods (FMCG) industry.
Md Mustafizur Rahman, Deputy Managing Director of Bashundhara Group, and other senior officials of the company were present at the ceremony, reports Daily Sun.
Highlighting gifts of nature, Mustafizur Rahman said people should be grateful to environment for the endless resources.
Bashundhara Group has made proper use of water and solar energy in manufacturing its products which are eco-friendly, he added.
About logo, he said, “We tried to bring the strong elements of nature in our logo which shows dominance of three colours. Blue stands for water, green for nature and yellow for sun used in the logo.”
Bashundhara Toiletries Limited uses high quality raw materials and modern machinery in manufacturing products.
Bashundhara has launched Bashundhara Power Wash Detergent Powder, Bashundhara Xtreme Toilet Cleaner, Bashundhara Lit Dish Wash Liquid & Bar, Bashundhara Smilezy Toothpaste, Bashundhara Air Freshener, Bashundhara Xtreme Plant Fiber Coil in home care, personal care, hair care and oral care categories and plans to launch more products in the future.
In line with the demands of the modern era, these toiletries products feature astonishing fragrances that not only provide consumers with a revitalising experience but also elevate their daily motivation.
Mohammad Masudur Rahman, Chief Sales Officer of BPML, Mohammad Kamrul Hasan, its Chief Financial Officer, Mohammad Majedul Islam, Company Secretary of Sector C, Mohammad Alauddin, Head of Marketing at Sector C, Bashundhara Group; Mohammad Anwarul Hossain, DGM-Sales, Toiletries, Shoaib Mahmud, Deputy Manager, Marketing, Bashundhara Toiletries, among others, were present.
Bd-pratidin English/Golam Rosul
