7UP refreshing Ramadan campaign with Shakib

Marking the holy Ramadan, 7UP® on Monday unveiled its new Ramadan campaign featuring brand ambassador Shakib Al Hasan.

The film captures the spirit of Ramadan and camaraderie amongst people and is accompanied by limited-edition Ramadan-inspired packaging to add joy to the iftar celebrations across Bangladesh, said a media release.

The new TVC is an ode to the resilience and kindness that people share as they observe fasts during the month of Ramadan. The film opens with Shakib Al Hasan singing a refreshing jingle as he sets out to bring the best out of people. The film moves from multiple scenarios of people’s patience being tested in summer during Ramadan, as he offers them a chilled bottle of 7UP®, the perfect refreshing factor to power through and have with their Iftar meals.

The ad symbolizes that we should all come together to support and help each other as we practice restraint and look inwards and find happiness in the month of Ramadan. The film ends with Shakib returning home and reminding his brother to do just that, as they all enjoy their Iftar meal over a chilled bottle of 7UP®.

Speaking on the campaign, Anuj Goyal, Associate Marketing Director, Bangladesh Region, PepsiCo, “Ramadan is one of the most culturally significant occasions for the people of Bangladesh that brings them together to celebrate moments of togetherness. Our new campaign beautifully reiterates the generosity, kindness and love we share with our friends and family in the month of Ramadan. This film is a reflection of our ‘Think Fresh’ philosophy with a thoughtful message & we are confident that it will resonate well with the audience. We are thrilled to collaborate with Shakib again to reflect this meaningful message and cannot wait for the audiences to try the new festive 7UP packs during their Iftar meals.”

Bd-pratidin English/Golam Rosul