Salman Khan’s much-anticipated action drama “Sikandar” is already making waves ahead of its grand Eid release. Directed by AR Murugadoss and co-starring Rashmika Mandanna, the film has locked a massive Rs165 crore non-theatrical deal, covering a significant portion of its production budget.
According to Pinkvilla, “Sikandar” has sealed a lucrative post-theatrical streaming deal with Netflix for Rs85 crore, which can increase to a Rs100 crore if the film crosses Rs350 crore at the box office. The film’s satellite rights were sold to Zee for Rs50 crore, while its music rights fetched another Rs30 crore through Zee Music Company. The total non-theatrical revenue is projected to reach Rs180 crore, depending on its theatrical success.
Mounted on a grand scale, “Sikandar” comes with a production budget of Rs180 crore, excluding Salman Khan’s remuneration. The promotional and advertising (P&A) costs are expected to be around Rs20 crore. This means the film has already recovered over 80 per cent of its investment before its theatrical release, significantly reducing financial risk for the makers.
Adding to the excitement, “Sikandar” will mark Salman Khan’s first-ever on-screen pairing with Rashmika Mandanna. The film also boasts an ensemble cast featuring Kajal Aggarwal, Sathyaraj, Prateik Babbar, Sharman Joshi, and more. Scheduled for a grand release on 30 March , the film is poised to dominate the box office during the festive season.
The hype surrounding “Sikandar” has been further soared by its music. The first song, Zohra Jabeen, has already set social media on fire, and the second song is expected to drop around Holi. Advance bookings for the film are likely to open soon, with expectations of a blockbuster opening.
With Salman Khan’s star power, AR Murugadoss’s direction, and a high-octane action-packed narrative, “Sikandar” is set to be one of the biggest Hindi films of the year. The film’s pre-release business already indicates strong audience anticipation, making it a potential game-changer at the box office.
Bd-pratidin English/ Afia
