“Squid Game” had taken the streaming world by storm at the end of 2024. Nielsen data revealed that the South Korean drama broke all viewing records within a week, securing its spot as the most-watched series of the year.
Another milestone for Netflix’s South Korean sensation. From December 23 to 29, 2024, “Squid Game” amassed an impressive 4.9 billion minutes of viewing time, according to Nielsen data reported by Variety.
This figure includes viewings of the second season, available since December 26, 2024, as well as those of the first season. Of the 16 episodes available in total, the second season accounted for over 4 billion of these minutes viewed during its first week on the platform.
“Squid Game” accumulated more than double the number of minutes viewed than the TV show which ranked second in terms of views during the same week — “Virgin River”.
Since its return, “Squid Game” has been racking up records. The most-watched international series in India, the third most-watched series on Netflix, the South Korean drama has also achieved the best launch in the platform’s history.
Not only did the series dominate the ranking of most-watched non-English series, but it also enabled the first season to climb back into the Netflix top 10. Within just 11 days, “Squid Game” achieved an impressive 126.2 million views. This result exceeds that of any other series on Netflix in the same timeframe, setting a new record for the platform.
The success of “Squid Game” is part of a wider trend where non-English content is increasingly captivating Netflix subscribers.
Bd-pratidin English/ Afia
