American tech juggernaut Apple’s ‘Awe Dropping’ event on Tuesday (September 9), is set to be its biggest product launch of the year.
The tech giant is seeking to enhance its product ecosystem and compete with rivals such as Samsung, Google, and Huawei by introducing a range of new hardware, Gulf News reports.
While Apple has lagged in the generative AI space, internet sleuths and Apple experts, including Mark Gurman (the Bloomberg authority on Apple), are betting on significant hardware upgrades, including a major redesign of the iPhone for the first time in half a decade, to maintain its lead.
The event promises to unveil new iPhones, Apple Watches, and AirPods, and offer a glimpse into future products, including a foldable phone and a 20th-anniversary iPhone. Here is your ultimate guide to all things Apple.
iPhone 17: A new direction for Apple’s flagship
This year, Apple is shaking up its iPhone lineup with a twist. The company is expected to introduce four new models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and an all-new iPhone 17 Air.
The iPhone 17 Pro and Pro Max will feature a significant redesign, with a new camera area that spans the top third of the device’s back.
A19 Pro chip
The Pro models will also see a performance boost with the new A19 Pro chip, major camera enhancements, and a return to an aluminium frame for better heat dissipation. The base iPhone 17 will receive a larger 6.3-inch screen and ProMotion support for the first time.
iPhone 17 Air
The most anticipated new model is the iPhone 17 Air, an ultrathin device measuring just 5.5 millimetres. While its sleek design comes at the cost of battery life and a single rear camera, it will feature the A19 processor and ProMotion display. The iPhone 17 Air’s thinness requires the use of eSIMs, as there is no room for a physical SIM card slot.
Priced between the base iPhone and the Pro models, the iPhone 17 Air’s success will depend on whether consumers prioritise form factor over battery life and camera capabilities. The event will also showcase a new lineup of accessories and new colour options, including a new orange for the Pro line.
AirPods Pro 3
The AirPods Pro 3 are expected to be unveiled at the event, marking the first update in three years. Key new features include a potential heart rate monitor, smaller charging cases, and a new live translation software feature. This builds on the translation capabilities introduced in iOS 26.
The latest models tested in Cupertino include upgraded charging cases that are significantly smaller and feature a new pairing mechanism, aligning with the changes made last year to the lower-end AirPods 4 line.
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