Cyber Safety and part of Gen leader Norton has launched AI-powered deepfake protection on mobile devices through its Norton Genie AI Assistant, now available in Norton 360 mobile apps. The early access release expands Norton’s defense against AI-generated scams beyond AI PCs, making it available to users of Android and iOS devices in the U.S., U.K., Australia, and New Zealand, Gen said in a statement.
The new feature scans audio and video content—such as YouTube links—for signs of manipulation, including AI-generated voices and visual inconsistencies in facial features. When a potential deepfake is detected, the Genie AI Assistant offers conversational Cyber Safety guidance to help users take appropriate action.
“As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives,” said Leena Elias, Chief Product Officer at Gen. “We’re making deepfake protection more accessible to ensure people can safely engage with digital content.”
Currently supporting English-language YouTube videos, the feature is set to expand to more languages and platforms. Desktop support will also be added soon, with broader compatibility for Intel-based AI PCs arriving later this year.
The launch stresses Norton’s broader push to protect individuals from evolving AI threats. As part of Gen, Norton continues to innovate in online privacy, identity protection, and scam prevention across its trusted suite of cybersecurity products.
Bd-pratidin English/ Jisan
