Artificial intelligence has rapidly transformed how user research is conducted, according to a new global study released by Lyssna. The report, titled From Chaos to Clarity: How Teams Synthesize Research in 2025, reveals that 54.7% of research professionals now use AI-assisted tools—nearly equal to the 55.0% who rely on traditional team collaboration for data synthesis.
Surveying 300 professionals from around the world, including designers, product managers, marketers, and dedicated researchers, the report highlights a growing trend of integrating AI into research workflows. Among those using AI, 82.9% utilize it for generating summaries, and 61.0% for identifying patterns.
“AI is being integrated into research workflows not as a replacement for human judgment, but as a tool that handles repetitive tasks and surfaces data,” said Mateja Milosavljevic, CEO of Lyssna. “This empowers teams to focus on deeper analysis and strategic thinking.”
Despite the widespread adoption of AI, human interpretation remains essential. Only 47.6% of AI users trust the technology to convert insights into actionable decisions. In contrast, human collaboration remains the preferred method for strategic interpretation and decision-making.
The report also found that speed is a major factor: 65.3% of research synthesis processes are completed within one to five days. Manual work remains the biggest frustration for 60.3% of practitioners. Notably, the practice of research synthesis has expanded beyond researchers, with product teams and marketers increasingly participating in the process.
Confidence in research outcomes remains strong, with 97% of participants expressing at least moderate confidence in their synthesis approaches.
Lyssna, a trusted user research platform used by over 320,000 professionals, offers access to more than 690,000 research participants across 124 countries. As AI continues to support faster and more scalable research, Lyssna emphasizes the continued importance of human insight in making data truly meaningful.
Bd-pratidin English/ Jisan
