Nvidia's CEO, Jensen Huang, revealed the upcoming RTX 50-series gaming chips during his keynote at CES, the annual tech event in Las Vegas.
Mr Huang explained that the new chips will leverage Nvidia's Blackwell AI technology to produce movie-like visuals. They will be priced between $549 (£438) and $1,999, and will offer double the speed of previous models, reports BBC.
Mr Huang carried out a real-time demonstration that showed off highly detailed graphics featuring an array of textures and manoeuvres.
"It was awesome that they can do this in real time," said Gary Yang, a graduate student in robotics at the California Institute of Technology.
"Previously we'd think of these graphics as pre-rendered."
The new chips will start making their way to consumers starting in late January.
"I thought it was incredible," said Scott Epstein of technology start-up Agenovate AI. "They are continuing to innovate."
Mr Yang and Mr Epstein were among thousands of people who watched the speech both in person and virtually on the eve of the official opening of CES.
The convention is expected to draw more than 150,000 attendees and over 4,500 exhibitors over the next week.
Nvidia's shares touched a new record high on Monday in the run-up to Mr Huang's highly anticipated address.
He spent the first part of his speech talking about the company's history.
Founded in 1993, Nvidia was originally known for making the type of computer chips that process graphics, particularly for computer games.
Thirty-one years later, Nvidia now stands at the forefront of the development of chips that power AI, with a market value of more than $3tn.
However, Nvidia still faces some significant challenges, including from regulators around the world who have raised concerns about its growing dominance of the AI chip market.
On 2024, the company said it had been contacted by watchdogs in the US, UK, European Union, South Korea, and China.
Source:BBC
Bd-pratidin English/ Afia
