Instagram is taking content creation to the next level with a new generative AI video editing feature, set to launch next year. This tool will let creators modify nearly every element of their videos by simply using text prompts, making it easy even for those without advanced editing skills.
"I’m super excited about Movie Gen, our early AI research model that will let you change nearly any aspect of your videos with a simple text prompt. Hoping to bring this to Instagram next year. Let me know what you think," said Instagram head Adam Mosseri in a post.
The feature, which is powered by Meta's Movie Gen AI model, promises to transform the way users create and share videos. Mosseri shared an exciting teaser, showcasing early research models in action. From altering clothing and backgrounds to more dramatic changes — like turning Mosseri into a felt puppet — the possibilities seem endless. Want to add a gold chain to your outfit or place your video in a beachside setting? This AI tool might just make it happen. And if the teaser is anything to go by, the tool will be able to do it brilliantly.
The teaser showed how the AI keeps details intact, even with fast movements. For example, when Mosseri moved his arms or face, his outfit and added objects stayed perfectly in place. While these previews look great, similar demos from competitors like OpenAI's Sora have been impressive but didn't fully live up to expectations when released. We'll have to wait and see how Instagram's AI editing performs in real life.
Instagram’s upcoming tool isn’t Meta’s first foray into AI-generated content. The Movie Gen AI model was unveiled in October. At the time of launch, the company had said that the AI model aims to “preserve human identity and motion”.
While the timeline for its wider availability remains unclear, Instagram’s Adam Mosseri says it will roll out sometime on 2025. The feature enters a competitive space, going head-to-head with other AI video tools like Adobe’s Firefly, which is already making waves with beta text-to-video editing in Premiere Pro.
Adman Mosseri revealed in his Instagram announcement that the AI tool is expected to roll out in 2025. The exact timeline for the launch has not been revealed. We are hoping the tool will start rolling out soon because if the final product lives up to its teaser, creators could soon edit videos with unprecedented ease, making Instagram a more dynamic playground for creativity.
Bd-pratidin English/ Afia
