Amazon on Monday began testing a new “ultra-fast” delivery option in two U.S. cities, giving select shoppers the ability to receive groceries and household essentials in as little as 30 minutes.
The company’s new Amazon Now feature, accessible within the main Amazon app, is available to customers in parts of Seattle, Washington, and Philadelphia, Pennsylvania. Eligible shoppers can order items such as milk, eggs, fresh produce, over-the-counter medicine, and even small consumer electronics for rapid delivery.
“Thousands of everyday household essentials and fresh grocery items can now arrive at customers’ doorsteps in minutes,” Amazon said in an announcement.
Delivery fees start at $3.99 for Amazon Prime members and $13.99 for non-Prime shoppers, with Amazon saying pricing may vary depending on order size and location.
The test marks Amazon’s latest push to accelerate fulfillment speeds as it competes with retailers like Walmart and Instacart, which have been expanding their own rapid-delivery offerings.
Bd-pratidin English/ Jisan
