Many people nowadays prefer buying and selling items on Facebook, which is great, especially for young individuals aspiring to start their businesses. The F-commerce industry has empowered women by enabling them to establish and promote their brands. Businesses strive to increase their visibility, often seeking assistance from influential individuals, commonly known as "influencers," particularly in Western countries. Interestingly, in Bangladesh, a new word has emerged and gained popularity rapidly, thanks to the internet.
Nasrin Akter Faria is a renowned figure in Bangladesh's fashion industry, widely appreciated on social media for her makeup tutorials and lifestyle advice videos. She authored a book titled 'Faria's Mirror,' which received much acclaim among women on Facebook.
She adeptly manages her household responsibilities, caring for her two children, and actively participates in various volunteer activities that align with her schedule. Faria entered into marriage while still in college as a young woman. Finding herself navigating between her past and present life, she received news of her pregnancy merely a few months after tying the knot. Carrying her baby, she experienced a whirlwind of emotions while simultaneously preparing for a crucial examination.
In due course, Faria gave birth and approached her future with optimism. During challenging times, her family provided invaluable support, particularly her husband. Although she acquired a valuable skill, her responsibilities as a mother limited her ability to practice it outside the house. Despite this constraint, she diligently shared her ideas and daily experiences in online groups, dedicating substantial time to helping others improve themselves. Her commitment and hard work endeared her to the women in these groups, many of whom resonated with her and desired to support her endeavours. In response, Faria established a dedicated group named "Divine Divas" to foster direct communication with her supporters. Presently, she operates various businesses under names such as "Faria's Mirror," "Makeup Bloom by Faria," and "Divine Divas," feeling immense joy from these accomplishments. Serving as an ambassador for several brands, she represents at least seven or eight of them, including prominent international clothing brands and crafting exquisite jewellery designs featuring precious gemstones.
Faria is a passionate advocate for empowering women. She enjoys collaborating with current business professionals to enhance their enterprises and finds immense satisfaction in witnessing positive outcomes resulting from her efforts. Seeing a business owner attract more website visitors or increase their social media following, thereby generating greater revenue, brings her genuine happiness. She aspires to undertake further endeavours to enhance the online business landscape in Bangladesh.
The entrepreneur firmly believes that social media has contributed to the growing strength of women in Bangladesh. She emphasizes the importance of incorporating technological devices like computers and tablets for future business operations.
Nasrin Akter Faria advocates connecting with others to foster personal growth and improvement in various aspects of life.
Bd-pratidin English/Golam Rosul
