Bata introduces virtual sneakers with AR technology
Bata introduces virtual sneakers with AR technology

Bata has launched an innovative Augmented Reality (AR) filter as part of its Sneaker Fest campaign. The filter allows customers to try on sneakers virtually from their homes, according to a media release. This cutting-edge tool offers an immersive shopping experience, showcasing Batas latest...

Meta to add virtual display to ray-ban glasses in 2025
Meta to add virtual display to ray-ban glasses in 2025

Meta is preparing to upgrade its popular Ray-Ban smart glasses with a major technological innovation. The new version, slated for release in 2025 will include an integrated virtual display, according to a report from the Financial Times. This upgrade will help Meta strengthen its position in a...

AR Rahman supports Kamala Harris with virtual concert
AR Rahman supports Kamala Harris with virtual concert

Oscar-winning composer AR Rahman has made history as the first South Asian international artist to publicly endorse a US presidential candidate by supporting Vice President Kamala Harriss campaign. His endorsement included a 30-minute virtual concert organized in partnership with the...