Global in-app purchases reach record $150 billion in 2024
Global in-app purchases reach record $150 billion in 2024

Global in-app purchase (IAP) revenues on iOS and Google Play soared to an unprecedented $150 billion in 2024, marking a 13% year-on-year increase, the highest growth rate since 2021, according to Sensor Towers annual report. The figures underscore the resilience of the mobile ecosystem, even as...